I was shocked.
This time I am not exaggerating, and anyway it's called embellishing not exaggerating. Yes, there is a difference.
I walked into Target yesterday, for the fifth time in six days, (that's exaggerating, or lying, depending on how you define either)and the first thing I saw that immediately caught my eye, were bathing suits, racks, and racks, of brightly colored, fresh, full-priced, bathing suits.
I thought is was a merchandising mistake and assumed that the bathing suits were misplaced markdowns left over from October, but I was wrong. Every clothing department throughout the store featured 2-4 racks of bathing suits as if we just stepped into a mid-April, 2009 and skipped winter entirely.
I don't question Targets jump start on spring, they are the knowers of all things retail, I just wonder how many stockings are going to be stuffed with new bathing suits.
None in our family.