Tuesday, December 9, 2008

Deck the Halls with Boughs of Lycra

I was shocked.

This time I am not exaggerating, and anyway it's called embellishing not exaggerating. Yes, there is a difference.

I walked into Target yesterday, for the fifth time in six days, (that's exaggerating, or lying, depending on how you define either)and the first thing I saw that immediately caught my eye, were bathing suits, racks, and racks, of brightly colored, fresh, full-priced, bathing suits.

I thought is was a merchandising mistake and assumed that the bathing suits were misplaced markdowns left over from October, but I was wrong. Every clothing department throughout the store featured 2-4 racks of bathing suits as if we just stepped into a mid-April, 2009 and skipped winter entirely.

Weird.

I don't question Targets jump start on spring, they are the knowers of all things retail, I just wonder how many stockings are going to be stuffed with new bathing suits.

None in our family.

4 comments:

Gwendolyn said...

Stores around here do this every year. It baffles me. I'm just now getting to the point where I don't sweat every day, and they are already putting spring and summer clothing on the racks. It's the curse of living in the south. *Sigh*

Denise said...

they do that to remind us not to over induldge on the christmas sweets.
how many cookie exchange cookies would you eat with a bathing suit staring at you?
me- none!

Mel said...

I once tried to buy shorts in July. Ha ha ha. Completely impossible.

Anonymous said...

They are catering to those of us who go on Mexican cruises in January. [:-)
Rachel in Idaho